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Branding & Marketing Master Class

A stylized image of the word brand with a cityscape below it.
Introductory - No experience required
Age Requirement : 18+ and minors 13+ with Guardian Supervision

Instructor: Ricky Rollins

Tags: entrepreneurship

Take your branding and marketing skills to the next level with our advanced Branding & Marketing Master Class. This comprehensive workshop is designed for those looking to dive deep into the art and science of building a strong brand identity and executing effective marketing strategies. Participants will learn how to balance creative storytelling with data-driven approaches to ensure their brand resonates with the right audience. The curriculum covers everything from market analysis and consumer behavior to cutting-edge digital marketing techniques and social media engagement. By the end of this class, you’ll have a powerful toolkit to elevate your brand’s presence and drive growth.


What to Expect

Throughout this workshop, participants will gain hands-on experience and practical knowledge in developing and executing branding and marketing strategies. The course includes interactive sessions, real-world case studies, and opportunities to apply what you’ve learned directly to your brand or business. Expect to leave with actionable insights and a clear roadmap for enhancing your brand’s impact.

Skills You’ll Acquire

• Develop a compelling brand narrative that captures and retains audience interest.

• Conduct thorough market research to identify key consumer segments and preferences.

• Craft and execute marketing campaigns using both traditional and digital channels.

• Leverage social media platforms effectively to engage and grow a loyal customer base.

• Analyze marketing data to refine strategies and optimize performance.

• Design visually cohesive brand elements, including logos, color schemes, and typography.

• Implement SEO and content marketing techniques to increase online visibility and organic traffic.

• Create exceptional customer experiences that foster brand loyalty and maintain consistent messaging.
 

What’s Provided

• Access to marketing and branding templates and resources

• Expert-led sessions with hands-on exercises and real-world applications

• A comprehensive workbook with tools, tips, and strategies for effective brand development

• Guidance on utilizing digital marketing platforms and analytics software
 

Who Should Attend

This master class is ideal for entrepreneurs, small business owners, marketing professionals, and anyone interested in developing advanced branding and marketing skills. Whether you’re building a brand from scratch or looking to elevate an existing one, this workshop will provide the tools and knowledge needed for success.


Prerequisites/Safety Information

No specific prerequisites are required, but a basic understanding of marketing principles is beneficial. Participants should bring a laptop for hands-on exercises and digital strategy implementation. All other materials and resources will be provided during the workshop.


Learn more about our Instructors.
Read up on our Event Policies. 

When
Thursday January 2nd, 2025 from  6:00 PM to  9:00 PM
Location
MakeHaven
770 Chapel Street
New Haven, CT 06510
United States
Contact
Workshop Ticket Fee
Standard Ticket $129.00
MakeHaven Members $110.00

Need Based Workshop Price Adjustment

MakeHaven offers a price reduction for individuals who are below a threshold income level.
You can apply at: Workshop Price Reduction Request.

Event and Workshop Info

Learn about our event policies, such as cancellations and inclement weather: Event Policies Page
Find the answers to the most commonly asked questions about workshops and events Event and Workshop FAQ.

 

Accessibility

Our facilities undergo periodic reviews to maximize ADA compliance. We offer accessible bathrooms, elevators, and wide walkways. In tool usage, we aim for universal access and work individually to adapt tools for safe usage as necessary. If you anticipate needing an adaptation to participate in this event or have further questions, please contact us at events@makehaven.org.